Improve your understanding of how paid media works
High quality, experienced-based and professional training workshops that will significantly increase your understanding about how paid media investments work. We cover media strategy, planning and buying across all channels from TV and print to digital and direct.
We provide practical and action-orientated training in areas like:
- The key principles of good multi-channel media strategy and planning
- The strengths and task suitability of different media and communications channels (online and offline)
- How to construct and integrated channel plan and budgets
- Media buying and campaign management in all channels – from TV to digital media
- How to evaluate media advertising campaigns in all channels to maximise ROI
- How to improve and maximise the results you get from ‘performance media’ campaigns
- Contracts and commercials – to ensure you are protected and get the best deal at the right terms from your media agency
- Ways of Working to assess and improve your client-agency relationships and processes.
Learn more about the case for building your media knowledge
Our courses are based on experience gained in leading UK and global media agencies and companies including Ogilvy, MindShare, PHD, Initiative, FCB Worldwide, Channel Four TV and CACI.