About Me

Simon Foster Media

Simon Foster BA, MA, FRSA, FIDM

A great partner – superior planning advice, thoroughly knowledgeable.

I am an award-winning media planning specialist and the owner of a corporate training business specialising in media training for marketers. I empower marketers by increasing their understanding of how media agencies plan, buy, manage and evaluate media in all channels from TV and print to digital and direct.

My courses are based on sharing extensive practical experience.  I have worked at some of the leading names in media advertising; including FCB, Initiative, Mindshare, OgilvyOne, PHD, Channel Four and CACI.

I have also worked closely with a wide range of advertisers, both large and small including ASDA, BaByliss, Belazu Foods, BT, eBay, Expedia, First Direct, Gumtree, HiPP Baby Foods, KAYAK, Nutmeg, O2, Prudential, Riviera Travel, Royal Mail, Sainsbury’s Bank, Secret Escapes, Tesco Personal Finance, Tobago Tourist Board, Virgin Media, Westfield, Unibet and Unilever.

I have written course content and run training courses for companies and organisations including The IDM, Royal Mail, Sky and Unilever. I have also lectured to MA / MBA level. I hold an MA in Marketing (with Distinction) and I am a Fellow of the Institute of Direct and Digital Marketing and The Royal Society of Arts (FRSA).


Simon is simply the most insightful, talented, experienced, best results getter and risk minimiser in our business. The business of marketing budget investment
– Mike Cornwell, former CEO, Institute of Direct Marketing

A great partner – superior planning advice, thoroughly knowledgeable.
– Stephanie Retcho, VP Brand Marketing, KAYAK (formerly MD, TBWA Chiat Day, New York)

Simon combines an impressive understanding of not only each channel, but equally how they work together to maximise impact and effect
– Peter Simpson, Co-Founder, First Direct

Inventive, rigorous, open-minded and forward looking.
– George Bryant, Founding Partner, Brooklyn Brothers

Always on top of his game.
– Simon Hogfress, Kindred

[Simon] always encouraged innovative thinking and was not afraid to challenge convention when he felt it necessary. In doing so however, he would always call on rigorous data-driven thinking to support his case. This approach frequently produced outstanding results for clients.
– Martin Lawson, Global Head of Effectiveness, Maxus