Digital Media Acquisition Training Course

Digital media is a powerful tool for winning new customers. But using it properly requires training and knowledge.  This training course will show you how to identify which digital media channels are best suited to delivering your objectives, how to use data or a DMP (Data Management Platform) to analyse your target audience, how to develop a proposition that will interest your target audience and it will show you how to use each digital media channel to deliver your target ROI. This course also shows you how to use Google Analytics to monitor your campaign ROI on a daily basis. Post GDPR content.

Digital media channels covered include:

  • Affiliate Marketing
  • Content Development / SEO
  • email (post-GDPR)
  • Digital display including programmatic and direct buys)
  • PR in digital media
  • Search Marketing (PPC)
  • Social Media

Course outcomes

On completing this course you will know the strengths and weakness of each digital media channel and how to use them to deliver the business ROI results you need.

Course Structure

  • Theory and Principles
  • Worked examples
  • Case studies
  • Discussion / Q&A
  • Workshop Exercise (Applied Learning)
    • Brief
    • Teamwork
    • Presentation
    • Team Discussion
    • Scoring (optional)
  • Wash-Up
  • Course evaluation

Costs and timing

  • Course duration: 1 day, 9.30am – 5.00pm
  • Cost: £250 per delegate
  • 10 or more delegates £200 per delegate
  • Min 5 delegates (£1,250),
  • Max 20 delegates (£4,000)
  • Costs exclude VAT and any third party room hire / refreshments