DRTV Training Course

DRTV can be an incredibly powerful tool for winning new customers. This course will show you how to plan, buy and evaluate a highly effective DRTV acquisition campaign. It explains why DRTV is different to brand advertising gives you both the key principles that underpin successful DRTV and the practical tools to plan, buy and evaluate DRTV activity.  You will learn about all the key metrics in DRTV. This course will show you how to construct a detailed DRTV plan with ROI forecasts and how to monitor and control the campaign to ensure those targets are delivered.

Course Structure

  • Theory and Principles
  • Worked examples
  • Case studies
  • Discussion / Q&A
  • Workshop Exercise (Applied Learning)
    • Brief
    • Teamwork
    • Presentation
    • Team Discussion
    • Scoring (optional)
  • Wash-Up
  • Course evaluation

Costs and timing

  • Course duration: 1 day, 9.30am – 5.00pm
  • Cost: £250 per delegate
  • 10 or more delegates £200 per delegate
  • Min 5 delegates (£1,250),
  • Max 20 delegates (£4,000)
  • Costs exclude VAT and any third-party room hire / refreshments