Media Strategy Training Course

The media landscape is becoming increasing complex and its difficult for marketers to navigate the right path to delivering their marketing communications objectives. This course shows you how to develop an effective media strategy.  It covers:

  1. Defining your marketing communication and media objectives
  2. Generating market / category / product insight
  3. Identifying relevant market and consumer opportunities
  4. Refining your target audience segments and behaviours
  5. Understanding target audience media consumption patterns
  6. Clarifying your strategic intent
  7. Understanding thew strengths and weaknesses of different media channels (online and offline)
  8. Understanding multi-media effects
  9. Organising media channels to deliver your objectives
  10. Building a plan
  11. Setting targets and ROI benchmarks
  12. Developing a control and evaluation framework

Course Structure

  • Theory and Principles
  • Worked examples
  • Case studies
  • Discussion / Q&A
  • Workshop Exercise (Applied Learning)
    • Brief
    • Teamwork
    • Presentation
    • Team Discussion
    • Scoring (optional)
  • Wash-Up
  • Course evaluation

Costs and timing

  • Course duration: 1 day, 9.30am – 5.00pm
  • Cost: £250 per delegate
  • 10 or more delegates £200 per delegate
  • Min 5 delegates (£1,250),
  • Max 20 delegates (£4,000)
  • Costs exclude VAT and any third-party room hire / refreshments