If you are a marketer it is entirely possible that you have got to your current role without having gained a detailed understanding of how media agencies work. You may not have worked closely with a media agency until now or you may have worked with agencies who don’t explain things well. As result you may have a long list of questions about media planning, buying and evaluation.
You may have had the unsettling experience of not being able to ask a question because you cant be sure you have phrased it correctly.
I offer one-to-one “coffee morning” mentoring sessions which provide the opportunity to significantly increase your knowledge of how media agencies work and build your confidence to deal with media issues.
These Q&A sessions can be open discussions about media or they can be structured around a set of questions you may have. Examples of topics include:
- What is station price?
- What is good and bad TV pricing?
- What is a TVR?
- What is the difference between circulation and readership?
- What is am impact?
- How do we calculate reach and frequency?
- Do I have the right type of media contract?
- Am I paying my media agency too much or too little?
We can work through these questions on a one to one basis, at a pace that suits you.
Cost of a half day session: £750+VAT