TV Media Planning and Buying Training Course

This training course details all the main metrics and principles that underpin TV planning and buying. It is suitable for graduate training for advertisers or media agencies and will also be very useful to advertisers who are planning and buying their own TV campaigns. You will learn about the following topics:

  • Budget Setting
  • Calculations (impacts, TVRs, Coverage, Frequency etc)
  • Market players, share, reach and pricing
  • TV Planning and Trading Audiences
  • Station price and how it is calculated
  • TV pricing, seasonality and inflation
  • Pricing in TV regions
  • How to calculate the budget required to deliver specified objectives
  • How to calculate what can be achieved with a given budget
  • How to calculate the costs of different timelengths
  • Workshop Exercise (Applied Learning)
    • Brief
    • Teamwork
    • Presentation
    • Team Discussion
    • Scoring (optional)
  • Wash-Up
  • Course evaluation

Guest speaker: We will normally have guest speaker from one of the main TV contractors (ITV, Five, Sky)

Costs and timing

  • Course duration: 1 day, 9.30am – 5.00pm
  • Cost: £250 per delegate
  • 10 or more delegates £200 per delegate
  • Min 5 delegates (£1,250),
  • Max 20 delegates (£4,000)
  • Costs exclude VAT and any third party room hire / refreshments