Win New Customers Training Course

This course shows you how to calculate your allowable cost per customer (ACPO) and then how to use each channel from digital to print and direct mail to win customers at that target cost. We will cover campaign planning, target audience research, data analysis, proposition development, targeting, channel selection, budget allocation, creative development, activation and benchmarking for campaign control.

Course Structure

  • Theory and Principles
  • Worked examples
  • Case studies
  • Discussion / Q&A
  • Workshop Exercise (Applied Learning)
    • Brief
    • Teamwork
    • Presentation
    • Team Discussion
    • Scoring (optional)
  • Wash-Up
  • Course evaluation

Course outcome

On completing this course you will know how to allocate your budget correctly and how to select and use communication channels from digital to print and direct mail to develop a campaign that will win new customers quickly and efficiently. This course assumes you have a marketing budget in excess of £100k.  This course contains post-GDPR material.

Costs and timing

  • Course duration: 1 day, 9.30am – 5.00pm
  • Cost: £250 per delegate
  • 10 or more delegates £200 per delegate
  • Min 5 delegates (£1,250),
  • Max 20 delegates (£4,000)
  • Costs exclude VAT and any third party room hire / refreshments