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Simon Foster

Sharing marketing, media, digital and data insight

Category: Comms Planning

Understanding brand awareness, consideration and preference

February 13, 2018February 13, 2018 Brand planning, Business Planning, Comms Planning, Insight

Brand awareness is vitally important in the marketing process. As consumers need to be aware of a product and brand to purchase it, then

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Advertising Response Rates by Channel

February 15, 2017February 15, 2017 Advertising Evaluation, Business Planning, Comms Planning, Direct Mail, Direct Marketing, Direct Response, DRTV, Forecasting, Media Planning

Understanding response rates by media channel is a vital component of marketing and media planning. If you know the response rates, media costs and

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2011 marketing predictions: The death of mass marketing has been greatly exaggerated

December 28, 2010December 2, 2016 Adspend, Advertising Evaluation, Broadcast, Comms Planning, Predictions

No doubt there will be many a New Year marketing prediction over the next few days.  The most common theme is likely to be

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Can marketing use social media networks for advertising?

December 3, 2008December 2, 2016 Comms Planning, ROI, Social Media

So the mighty P&G has spoken about social media. When these companies speak the marketing community has to listen. These guys think long and

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Advertising Frequency and Diminishing Marginal Utility

December 1, 2008December 2, 2016 Advertising Evaluation, Business analytics, Comms Planning, Media analytics, Media Planning, Sponsorship

Economists have a concept called Diminishing Marginal Utility. This means that each additional time a consumer consumes something they get less satisfaction from consuming

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Simon Foster

Simon Foster

About Me

I am MD of business planning, media evaluation and data modelling at MC&C Media (MC&C) based in London. I have extensive expertise in optimising marketing and media activities for advertisers. I work across all channels including broadcast, print and digital. I’ve worked at many of the world’s leading agencies including FCB, Initiative, Mindshare, Ogilvy and PHD.

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Recent Posts

  • Understanding brand awareness, consideration and preference February 13, 2018
  • How do TVRs build media reach and frequency? January 29, 2018
  • What is first, second and third-party data and how is it affected by GDPR? January 27, 2018
  • Advertising Response Rates by Channel February 15, 2017
  • 2017 UK Marketing Predictions December 21, 2016
  • Examples of brilliant Direct Mail December 2, 2016
  • Direct Mail Response Rates October 2, 2016
  • DRTV Response Rates January 9, 2015
  • How to get the best from DRTV November 30, 2014
  • I’ll second that B2B emotion September 12, 2014
  • @Simonizms 3 hours

    How do TVRs build media reach and frequency? fostermedia.co.uk/how-do-tvrs-bu… #tvr #TVAdvertising #Advertising

  • @Simonizms February 19, 2018

    One of my favourite #Ads . Slightly heavy on the adjectives (beware the adjective) but I love the audience targetin… twitter.com/i/web/status/9…

  • @Simonizms February 2, 2018

    Our head of social Priya Datta reveals the thinking behind the recent #facebook #newsfeed changes on the BBC. https://t.co/WtydZ8ngzM

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