Brand awareness is vitally important in the marketing process. As consumers need to be aware of a product and brand to purchase it, then
Read MoreCategory: Comms Planning
Advertising Response Rates by Channel
Understanding response rates by media channel is a vital component of marketing and media planning. If you know the response rates, media costs and
Read More2011 marketing predictions: The death of mass marketing has been greatly exaggerated
No doubt there will be many a New Year marketing prediction over the next few days. The most common theme is likely to be
Read MoreCan marketing use social media networks for advertising?
So the mighty P&G has spoken about social media. When these companies speak the marketing community has to listen. These guys think long and
Read MoreAdvertising Frequency and Diminishing Marginal Utility
Economists have a concept called Diminishing Marginal Utility. This means that each additional time a consumer consumes something they get less satisfaction from consuming
Read More