What is TV attribution modelling?

July 5, 2018By Simon FosterDirect Marketing Training, DRTV Training, Media Buying, Media Evaluation, TV Media Planning Training No Comments

TV attribution modelling is an analytical process used to assign web or phone response to TV spots. When this analysis has been undertaken it is possible to aggregate all the spots and matched response into a database and report which TV channels, days of week, times of day and creative edits are most responsive or … Read More

TV Media Planning Terms – calculating media reach and frequency using TVRs

April 22, 2018By Simon FosterMedia Buying, Media Planning, TV Media Planning Training No Comments

When media planners develop TV campaign plans they are often optimising the relationship between three sets of numbers: TVRs (or GRPs, or TRPs) – TVRs or TV rating points are a way of sizing target audiences across both demographics and geography. 1 TVR is 1% of a target audience universe as defined by both demographic and … Read More

What is a TVR?

February 5, 2014By Simon FosterMedia Buying, Media Planning, TV Media Planning Training

This is a question that many marketers don’t want to ask, especially when they are halfway through the agency’s TV presentation. The trouble is, the agency team have been talking about TVRs for about 20 minutes, the coffee’s gone cold and you daren’t chip in to ask “exactly what is a TVR?” Put very simply … Read More

What is programmatic advertising?

March 23, 2013By Simon FosterDigital Media, Media Buying, Media Planning

If you are an advertiser you may have heard the expressions “programmatic buying”, “real time bidding” and “ad exchanges”. You may be wondering what all this is and what it means for advertisers, if you are then read on… “Programmatic” advertising, is effectively automated online media buying – often at large scale and at very … Read More