Media Agency Contracts and Process

Contracts, commercials and processes are vitally important in client-agency relationships.

  • Contracts specify protections, liabilities and commitments for both partiesĀ  -media agency and advertiser
  • Commercials specifiy the costs of the services being procured
  • Process governs how those services are delivered and how service quality is maintained

We offer two courses in these areas:

  1. Contracts and commerials – you can find more information here
  2. Ways of Working – you can find more information here

Course suitability

These courses are intended for the following people:

  1. Marketing directors and senior managers making agency selection decisions
  2. Procurement professionals involved in negotiating agency services
  3. Commercial and legal teams involved in agency contract negotiations