What is programmatic advertising?

March 23, 2013By Simon FosterDigital Media, Media Buying, Media Planning

If you are an advertiser you may have heard the expressions “programmatic buying”, “real time bidding” and “ad exchanges”. You may be wondering what all this is and what it means for advertisers, if you are then read on… “Programmatic” advertising, is effectively automated online media buying – often at large scale and at very … Read More