Pitch Doctor

If you are a media, creative, digital or research agency you will want to produce a winning pitch every time you pitch.

But very often pitch teams lose the clarity of purpose required to win. They get distracted by options and ideas that may have a role somewhere in the pitch but no one is quite sure where.

Here’s a 10 step guide to writing and delivering a winning pitch:

Winning pitch teams must:

  1. Correctly interpret the brief
  2. Form a pre-pitch relationship with the prospect
  3. Set clear objectives
  4. Impress as early as possible
  5. Produce a differentiated response to the brief
  6. Demonstrate that you understand the business you are pitching for
  7. Be commercial as well as creative
  8. Show how your ideas will work
  9. Make your arguments easy to follow
  10. Evidence the ROI your ideas could generate.

Of course all this is easier said than done. Writing a winning pitch is a bit like being given a musical instrument to play – two people can pick it up and two people can press the keys, but only the experienced player will produce a memorable tune.

How can I help you?

So far in my career I have had senior or pitch lead roles in over £500m of new business wins. I am in a position to share what brings success and share the learnings from pitches where I’ve come close, but not won.

Here are some of the brands I have pitched for – and won – during my career:

  • The AA
  • Cisco Europe
  • Co-op
  • David Lloyd
  • eBay
  • Expedia
  • Hertz
  • Prudential
  • T M Lewin
  • Unilever digital

In addition, I have worked at one of the leading pitch intermediaries and seen how credentials, chemistry meetings, pitch meetings and proposals are received by clients. In this role I have helped to manage around £100m of business.

Whilst there are a number of pitch doctors in the market few have this kind of track record.

If you would like me to help you produce a winning pitch please get in touch.